Top Tips for Getting New Clients as a New Owner-Operator Allied Health Provider

Starting out as an owner-operator in the allied health sector can be both exciting and challenging. One of the biggest challenges is building a steady client base, especially when you’re just getting started. Here are some effective tips to help you attract new clients to your allied health practice and set your business on the path to success.

1. Leverage Your Network

Your personal and professional network can be a valuable resource when it comes to finding new clients. Reach out to former colleagues, mentors, and contacts in the healthcare industry to let them know about your new venture. Ask for referrals and recommendations - word of mouth is incredibly powerful, especially in the health sector. Don’t forget to connect with local GPs and other healthcare providers who may refer patients to you.

2. Build an Online Presence

In today’s digital age, having a strong online presence is essential. Start by creating a professional website that highlights your services, credentials, and how potential clients can get in touch with you. Make sure your website is easy to navigate and mobile-friendly.

Next, establish social media profiles on platforms like Facebook, Instagram, and LinkedIn. Share valuable content related to your services, such as tips for maintaining health, updates on industry trends, and success stories from your practice (with client consent). Engaging with your audience through regular posts and responding to comments can help build trust and attract new clients.

3. Optimise for Local SEO

Search Engine Optimisation (SEO) is crucial for helping potential clients find your practice online. Focus on local SEO strategies to ensure your business appears in local search results. Claim your Google My Business listing and ensure that your business name, address, and phone number are consistent across all online platforms.

Use location-specific keywords on your website and in your content, such as “physiotherapist in Brisbane” or “occupational therapist near me.” Encouraging satisfied clients to leave reviews on Google can also boost your local search ranking.

4. Offer Free Workshops or Webinars

Offering free workshops or webinars on relevant health topics can be a great way to showcase your expertise and attract new clients. For example, if you’re a physiotherapist, you might offer a workshop on managing back pain or injury prevention. These events can be held in person at your practice or online via platforms like Zoom.

Make sure to promote your workshops through your website, social media, and email newsletters. During the event, collect attendees’ contact information and follow up with them afterward to see if they’re interested in booking a consultation.

5. Partner with Local Businesses

Partnering with other local businesses can help you reach a broader audience. For example, if you’re an occupational therapist, consider collaborating with local gyms, fitness centers, or even workplaces to offer ergonomic assessments or injury prevention programs. These partnerships can be mutually beneficial, as they help both businesses reach new clients.

You can also reach out to community centers, schools, or local sports teams to offer your services. Providing value to these groups can help you build relationships that may lead to long-term client referrals.

6. Participate in Community Events

Getting involved in community events is another effective way to raise awareness of your practice. Consider sponsoring local sports teams, attending health fairs, or offering free health screenings at community events. This not only increases your visibility but also positions you as an active and caring member of the community.

7. Utilise Email Marketing

Email marketing is a powerful tool for nurturing relationships with potential clients. Start by building an email list from contacts, workshop attendees, and website visitors who opt-in to receive updates. Regularly send out newsletters with valuable content, such as health tips, success stories, and information about new services or promotions.

Make sure your emails are personalised and offer real value to your audience. This keeps your practice top of mind and encourages potential clients to reach out when they need your services.

8. Offer Special Promotions

Special promotions can attract new clients and encourage them to try your services. For example, you might offer a discount on the first consultation or a free initial assessment. Limited-time offers can create a sense of urgency and prompt potential clients to take action sooner rather than later.

Be sure to promote these offers through your website, social media channels, and email campaigns. Clearly communicate the benefits of your services and how the promotion can help potential clients.

9. Focus on Client Retention

While attracting new clients is important, retaining them is equally crucial. Provide exceptional service to every client, ensuring that their needs are met and that they feel valued. Regularly check in with clients, ask for feedback, and make adjustments to your services based on their needs.

Happy clients are more likely to refer others to your practice and continue using your services over the long term.

10. Seek Out Referrals

Don’t be afraid to ask satisfied clients for referrals. If a client is happy with your services, they may be more than willing to refer friends, family, or colleagues. Consider creating a referral program where clients receive a small incentive for every new client they refer.

Attracting new clients as a new owner-operator in the allied health space requires a combination of online and offline strategies. By leveraging your network, building a strong online presence, offering value through workshops and promotions, and providing exceptional service, you can build a steady client base and grow your business.